Start a pizzeria in Sweden
Dreaming of your own pizzeria? Here you can see the costs, the key things you need to sort out, and how to get customers.
We have made the journey ourselves
Opening a pizzeria feels big, but it is mostly a lot of small steps.
That is why we break everything into short guides, one step at a time and without complicated words.
Pick the guide you need right now
Short guides without filler. Lists, numbers and links to the right places.
Costs & budget
What everything costs and where the money can come from.
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Permits & rules
All the permits and rules, in the right order.
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The premises
Find the right premises and sign a strong lease.
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Oven & equipment
Oven, fridge and dough mixer. What you need and where to get it.
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Wholesalers & ingredients
Wholesalers that deliver flour, cheese and meat.
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The menu & pricing
Fewer dishes, better margins. How to build your menu.
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Staff
Hire the right way. Wages, rules and schedules.
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Marketing
How customers find you. Google, signs and reviews.
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Online ordering
Foodora, Wolt, Uber Eats and your own ordering page.
Read more →The road to your own pizzeria
- 1
Run the numbers first
How much money do you have, and how much do you need to borrow? Do the maths before you promise anything.
- 2
Start the company
Register the company and get F-tax status. It takes a few days and you can do it yourself.
- 3
Find the premises
A former pizzeria or restaurant is best. The oven and extractor fan are often already there.
- 4
Notify the municipality
Your food business must be registered with the municipality before you open. Simple, but essential.
- 5
Build the menu and prices
Keep the dishes few and do them really well. Set prices that cover ingredients, rent and wages.
- 6
Open and get seen
Google, signs and online ordering from day one. Treat the neighbours in the first week if you can.
Recipes the way the pros make them
The dough and the sauce are half the pizza. Here are the recipes that work in the pizzeria and at home.
Common questions
What does it cost to start a pizzeria?
Usually SEK 300,000 to 1.5 million. The premises decide most of the cost. If you take over a ready-made pizzeria with an oven and fridges, it gets much cheaper than building from scratch.
How long does it take to open?
Expect 3 to 6 months. The company takes a few days. Premises, contracts, renovation and the municipal registration take care of the rest. If you take over ready premises, it goes faster.
How much does a pizzeria earn?
A typical pizzeria turns over SEK 2 to 6 million a year. Profit is often 5 to 15 percent. The biggest factors are the rent, waste and how many hours you work yourself.
Do I need to know how to bake pizza myself?
No, you can hire a pizza baker. But it is smart to know the basics. Then you can cover sick days and you know what good pizza looks like.
Should I buy an existing pizzeria or start a new one?
Buying a pizzeria that already works is often easiest. The oven, customers and permits are already there. But check the numbers carefully. Always ask why the owner is selling.