Start a pizzeria in Sweden
Dreaming of your own pizzeria? Good. Here you learn what it costs, what you must sort out and how to get customers. Short guides. Simple language. Real numbers.
Quick answer
Starting a pizzeria in Sweden usually costs SEK 300,000 to 1.5 million. You need a registered company, a registration with your municipality and approved premises. Expect 3 to 6 months from idea to opening. The guides here take you through everything, step by step.
Pick the guide you need right now
Short guides without fluff. Lists, numbers and links to the right places.
Costs & budget
What everything costs and where the money can come from.
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Permits & rules
All the permits and rules, in the right order.
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The premises
Find the right premises and sign a good lease.
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Oven & equipment
Oven, fridge and dough mixer. What you need and where to buy it.
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Wholesalers & ingredients
The wholesalers that deliver flour, cheese and meat.
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The menu & pricing
Fewer dishes, better prices. How to build your menu.
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Staff
Hire the right way. Wages, rules and schedules.
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Marketing
How customers find you. Google, signs and word of mouth.
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Online ordering
Foodora, Wolt, Uber Eats – and your own ordering page.
Read more →The road to your own pizzeria
- 1
Do the maths first
How much money do you have? How much do you need to borrow? Count before you promise anything.
- 2
Start the company
Register a company and get F-tax (F-skatt). It takes a few days and you can do it yourself.
- 3
Find the premises
An old pizzeria or restaurant is best. The oven and extractor fan are often still there.
- 4
Register with the municipality
A food business must be registered with the municipality before you open. It is simple but it must be done.
- 5
Build the menu and prices
Few dishes that you make really well. Prices that cover ingredients, rent and wages.
- 6
Open and get seen
Google, signs and online ordering from day one. Treat the neighbours the first week.
Recipes the way the pros make them
The dough and the sauce are half the pizza. Here are the recipes that work, in the pizzeria and at home.
Common questions
What does it cost to start a pizzeria?
Usually between SEK 300,000 and 1.5 million. The price depends on the premises. If you take over a ready pizzeria with oven and fridge, it gets much cheaper than building new.
How long does it take to open?
Expect 3 to 6 months. The company takes a few days. Premises, contracts, renovation and the municipality's registration take the rest. If you take over ready premises it goes faster.
How much does a pizzeria earn?
A typical pizzeria has sales of SEK 2 to 6 million per year. The profit is often 5 to 15 percent of that. What decides it is the rent, the waste and how many hours you work yourself.
Do I have to know how to bake pizza myself?
No, you can hire a pizza baker. But it is smart to know the basics. Then you can cover sick days, and you know what good pizza is.